HEARTY MART
- Branding
- Digital
- Identity
- Packaging
Good Time is a modern seasoning brand designed to bring bold flavours, everyday convenience, and visual excitement into the kitchen. Positioned as “Your Flavourful Companion”, the brand transforms routine cooking into an enjoyable, confident experience. Each variant is crafted to feel approachable, vibrant, and trustworthy, appealing to home cooks who want restaurant-style taste without complexity.
The seasoning category is crowded with functional, repetitive packaging that often lacks personality and appetite appeal. Good Time needed to stand out on shelves while clearly communicating flavour profiles, usage clarity, and quality cues, all without overwhelming the consumer.
We developed a strong, colour-coded packaging system paired with playful yet premium illustrations that instantly convey flavour and usage. Bold typography ensures quick recognition, while ingredient-led visuals add appetite appeal and freshness. The cylindrical pack format enhances shelf presence, and the consistent brand structure across variants builds recall, clarity, and trust at a glance.
Bringing Flavour to Life
The Good Time brand identity is built around energy, warmth, and culinary joy. Each seasoning variant carries its own visual story while staying connected through a unified design language. From bold colours to expressive food illustrations, the system creates a balance between fun and reliability, making Good Time feel like a dependable kitchen companion that encourages experimentation, confidence, and better everyday cooking.