CREAM CRUST
- Branding
- Digital
- Identity
- Packaging
Cream Crust Ice Cream is a brand created to deliver happiness through every scoop with rich flavors, smooth textures and premium quality. Known for its wide variety of ice creams, the brand wanted to connect with today’s generation of dessert lovers. Cream Crust stands for indulgence, freshness and a delightful experience that brings families together.
The old branding and packaging did not reflect the quality and appeal of the product, making it difficult for Cream Crust to compete with established ice cream brands. The designs lacked freshness, consistency and consumer connect. The challenge was to reposition the brand with a premium identity that could shine both in retail outlets and in the highly competitive ice cream industry.
Richest Branding developed a complete rebranding strategy for Cream Crust, creating a new premium logo and packaging designs inspired by indulgence and freshness. The new look highlights vibrant colors, strong shelf presence and modern appeal while keeping the essence of ice cream fun alive. Along with packaging, we designed a marketing strategy that builds brand trust and connects Cream Crust to a larger audience, ensuring it stands alongside leading ice cream brands.
FROM CREATIVE SKETCHES TO GRAND EXECUTION
We sketched three unique mascots to represent Water Ville’s spirit of fun, thrill, and relaxation. Alongside them, we designed three master creatives for outdoor campaigns, ensuring high visibility and a strong connection with our audience. These mascots and creatives together bring Water Ville’s identity to life in an engaging and memorable way.
