1987 by Shafia
- Branding
- Digital
- Identity
- Packaging
- Photography
1987 by Shafia is a premium honey brand rooted in purity, provenance, and craftsmanship. Sourced directly from trusted beekeepers, the brand brings together nature’s richness and refined presentation, offering honey varieties that feel authentic, artisanal, and indulgent. The identity needed to communicate trust, heritage, and natural elegance while standing out in a crowded FMCG honey category.
The honey market is saturated with generic packaging and repetitive natural cues. The key challenge was to position 1987 by Shafia as a premium, honest, and differentiated brand, without appearing overly commercial or artificial. The identity needed to balance raw, organic storytelling with modern shelf appeal, while clearly communicating product purity and variety.
We developed a brand identity and packaging system inspired by the natural journey of honey, from hive to jar. Handcrafted illustration elements, warm color palettes, and clean typography work together to create a refined yet earthy visual language. Each variant was given its own distinct character while maintaining a strong, cohesive brand system. Premium finishes, thoughtful layouts, and natural textures reinforce authenticity, trust, and shelf presence.
A Visual Identity Inspired by Nature’s Authenticity
We sketched three unique mascots to represent Water Ville’s spirit of fun, thrill, and relaxation. Alongside them, we designed three master creatives for outdoor campaigns, ensuring high visibility and a strong connection with our audience. These mascots and creatives together bring Water Ville’s identity to life in an engaging and memorable way.