BATTLE CRY
- Branding
- Digital
- Identity
- Packaging
- Photography
Battle Cry’s identity is built around strength, confidence and the modern warrior mindset. Designed for men who move through life with resilience, the brand blends bold design, tactical aesthetics and high performance product communication. Our work focused on creating a visual language that feels powerful, masculine and contemporary, giving Battle Cry a strong presence across retail, digital platforms and brand storytelling.
The male grooming category is saturated with similar tone and design language. Battle Cry needed a distinct identity that communicates power and confidence without losing sophistication. The challenge was to balance rugged masculinity with premium appeal, ensuring the products stood out visually while clearly conveying performance benefits. The brand also required cohesive packaging and digital assets that reflect a warrior inspired narrative.
We developed a sharp, high contrast identity system built on bold typography, tactical visual cues and cinematic imagery. Matte blacks, metallic accents and strong geometric layouts amplify the brand’s masculine energy and premium quality. Packaging was designed to feel like armor, clean, durable and functional, reinforcing the idea of everyday battle readiness. Our digital and photography direction added depth through dramatic lighting and warrior symbolism, positioning Battle Cry as a bold, high performance grooming brand for the modern man.
Crafting a Bold and Performance Driven Identity for Battle Cry
Richest Branding developed a powerful and modern identity system for Battle Cry, rooted in themes of endurance, strength and everyday heroism. Our design approach uses dramatic contrasts, purposeful minimalism and sharp product presentation to elevate the brand’s masculine appeal. From packaging to photography, every element was crafted to reflect precision, durability and high performance. This unified communication system positions Battle Cry as a trusted grooming solution for men seeking confidence, clarity and a strong start to every day.