CREAM CRUST
- Branding
- Digital
- Identity
- Packaging
Cream Crust Ice Cream is a brand created to deliver happiness through every scoop with rich flavors, smooth textures and premium quality. Known for its wide variety of ice creams, the brand wanted to connect with today’s generation of dessert lovers. Cream Crust stands for indulgence, freshness and a delightful experience that brings families together.
The old branding and packaging did not reflect the quality and appeal of the product, making it difficult for Cream Crust to compete with established ice cream brands. The designs lacked freshness, consistency and consumer connect. The challenge was to reposition the brand with a premium identity that could shine both in retail outlets and in the highly competitive ice cream industry.
Richest Branding developed a complete rebranding strategy for Cream Crust, creating a new premium logo and packaging designs inspired by indulgence and freshness. The new look highlights vibrant colors, strong shelf presence and modern appeal while keeping the essence of ice cream fun alive. Along with packaging, we designed a marketing strategy that builds brand trust and connects Cream Crust to a larger audience, ensuring it stands alongside leading ice cream brands.
FROM FLAVORFUL IDEAS TO PREMIUM PACKAGING EXECUTION
We crafted a fresh and modern identity for Cream Crust that celebrates indulgence, delight and the joy of every bite. Our design approach brought together rich textures, bold flavor cues and premium visual storytelling to elevate the brand across retail shelves. Alongside the packaging, we created high impact marketing creatives that enhance visibility and build a strong emotional connection with dessert lovers. These cohesive designs bring Cream Crust’s personality to life in a memorable, engaging and irresistibly appealing way.