ONIRIQUE
- Branding
- Packaging
Onirique’s identity is built around the mysterious, immersive and emotional world of fine perfumery. Each fragrance expresses a different dimension of dreams, blending bold colors, refined minimalism and atmospheric storytelling. Our goal was to create a brand language that captures fantasy, intensity and elegance in a modern, luxurious form, allowing every fragrance to stand out with its own personality while maintaining a cohesive premium identity for the brand.
The perfume market is highly competitive, with many brands relying on similar visual cues. Onirique needed a distinct identity that could break through the clutter with emotional depth and artistic appeal. The challenge was to balance minimalism with strong character, ensuring each fragrance — Nightmare, Fantasy and Mirage — felt unique while still belonging to one unified world. The brand also required packaging that conveyed luxury and intrigue at first glance.
We crafted a sleek and expressive design system inspired by the concept of dreams and surreal experiences. Rich, saturated colors and minimal typography define each fragrance, supported by moody, cinematic imagery that enhances emotional connection. Premium finishing, clean structure and bold bottle silhouettes elevate shelf presence and reinforce luxury. Together, this visual ecosystem positions Onirique as a sophisticated perfume brand with a powerful narrative and lasting impact.
Crafting a Timeless and Emotion-Led Identity for Onirique
Richest Branding developed a cinematic and premium visual identity for Onirique, capturing the depth and mystery of each fragrance through atmospheric storytelling. Our design blends bold color palettes, refined minimalism and dream-inspired imagery to create a strong sense of allure. Each perfume — from the intensity of Nightmare to the vividness of Fantasy and Mirage — is elevated with a distinct personality while still reflecting the cohesive essence of the brand. This narrative-driven approach enhances emotional engagement and positions Onirique as a modern, desirable and timeless perfume choice across retail and digital platforms.