ANAND JOLLIZ
Anand Jolliz, a premium snack brand established in 2002, is renowned for its quality namkeen and wafers. Trusted for its rich legacy, the brand serves as a household favorite, offering a vibrant range of flavorful snacks.
Project details
The Problem
Despite its legacy, Anand Jolliz faced challenges in standing out in the highly competitive snack market. Its packaging lacked the modern appeal to attract younger consumers and failed to highlight the product’s variety and quality effectively, leading to reduced shelf visibility and limited consumer engagement.
The Strategy
Richest Branding devised a dynamic approach to revamp the packaging while staying true to the brand’s roots. The strategy involved creating vibrant, eye-catching designs with color-coded visuals for each flavor, paired with an energetic and fun branding narrative, encapsulated by the tagline: “Crave, Crunch, Repeat.” This ensured the packaging resonated with both loyal customers and new-age consumers.
The Transformation
The transformation brought Anand Jolliz into the spotlight with packaging that was as bold and dynamic as the snacks themselves. The redesigned visuals not only improved shelf presence but also created a strong emotional connection with consumers. Vibrant color palettes and distinct flavor coding made the products instantly recognizable, driving greater brand recall.
The new branding successfully appealed to both loyal customers and younger audiences, increasing engagement and reinforcing Anand Jolliz as a modern yet trusted choice in the premium snack market. This evolution revitalized the brand’s market position, bridging tradition and innovation to pave the way for sustained growth.
