DILLI 6 – RESTAURANT
Dilli 6 is a vibrant restaurant that brings the essence of Old Delhi’s rich culinary heritage to life. With a menu inspired by authentic flavors and street food culture, Dilli 6 offers a unique dining experience that combines nostalgia with modern sophistication.
Project details
The Problem
Dilli 6 needed a cohesive branding and packaging design that reflected the vibrancy, cultural authenticity, and iconic charm of Old Delhi’s culinary tradition. The challenge was to create a visual identity that captured the spirit of the historic streets while appealing to a contemporary audience.
The Strategy
Richest Branding developed a bold and culturally immersive visual identity that celebrated the essence of Old Delhi. The strategy included crafting a logo inspired by traditional motifs and architectural elements, a rich color palette featuring shades of maroon, gold, and indigo, and intricate pattern designs inspired by Mughal art and local crafts.
The packaging was designed with a fusion of traditional patterns and modern typography, creating a balance between heritage and contemporary appeal. Each design element was infused with storytelling, highlighting the culinary treasures and vibrant culture of Old Delhi.
The Transformation
The branding revitalized Dilli 6, giving it a distinctive and memorable identity that resonated with its audience. The intricate patterns and culturally inspired designs on menus, packaging, and restaurant interiors created an immersive and authentic dining experience.
The cohesive branding extended across takeaway packaging, promotional materials, and signage, enhancing the restaurant’s visual appeal and reinforcing its connection to Old Delhi’s charm. Dilli 6 is now celebrated as a destination for culinary exploration, seamlessly blending tradition and modernity to create an unforgettable brand experience.
