EDEN SERENITY – HOTEL
Eden Serenity is a luxury boutique hotel located near Mumbai’s bustling airport, offering travelers a tranquil escape amidst the city’s vibrant energy. Combining modern sophistication with serene comfort, Eden Serenity caters to discerning guests seeking elegance, convenience, and an unforgettable stay experience.
Project details
The Problem
Eden Serenity needed a distinctive brand identity and design concept to position itself as a premier luxury destination for travelers. The challenge was to create a cohesive visual identity that reflected tranquility, luxury, and convenience while appealing to both business and leisure travelers.
The Strategy
Richest Branding crafted a serene and sophisticated visual identity for Eden Serenity, focusing on elegance and relaxation. The strategy included designing a timeless and refined logo featuring soft, flowing elements to evoke calmness and luxury. A soothing color palette of muted gold, champagne, and sage green was selected to reflect tranquility and premium quality.
The design concept extended to all customer touchpoints, including elegant signage, key cards, room amenities, and promotional materials. Branding materials highlighted the hotel’s convenient location near the airport, its luxurious ambiance, and its personalized guest services.
Key Elements of the Design Concept:
- Logo Design: A sleek logo with modern serif typography paired with a serene graphic element, such as a leaf or abstract wave, symbolizing peace and sophistication.
- Color Palette: Muted gold for luxury, champagne for warmth, and sage green for tranquility.
- Patterns and Textures: Subtle patterns inspired by nature, such as flowing lines or leaf motifs, used in wallpapers, upholstery, and printed materials.
- Signage and Wayfinding: Minimalist, backlit signage with gold accents for elegance and easy navigation.
- Room Amenities: Bespoke packaging for toiletries and room service menus, featuring soft textures and the logo’s serene elements.
- Marketing and Collaterals: Premium-quality brochures, business cards, and digital assets emphasizing the hotel’s luxury and serene ambiance.
The Transformation
The rebranding established Eden Serenity as a distinguished name in luxury hospitality near Mumbai airport. The elegant logo and soothing color palette became synonymous with comfort and class, while the cohesive branding across interiors, packaging, and marketing materials enhanced guest experience and recognition.
Eden Serenity now stands out as a haven for travelers, combining unmatched luxury with a tranquil atmosphere, making it the preferred choice for those seeking both convenience and serenity.
